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Soft and luxurious store articulates feminine brand

29 March 2016

Hip Hop’s new clothing store in South Africa is a diverse aesthetic space that performs multiple important functions for the business. It showcases Hip Hop’s latest fashion ranges, it creates touchpoints to engage with its discerning customers in a welcoming, luxurious environment and it emphasises the qualities of the brand in a tangible, three-dimensional manifestation. The iconic design by Haldane Martin emphasises the brand identity, resulting in an incredibly distinctive space that, to our delight, includes Hakwood flooring.

Photography: Micky Hoyle ( www.mickyhoyle.com )