Ahead of our time: R & D works on product line 201824 November 2016
As we head towards the end of 2016, our R & D staff are already with their minds on 2018. They are working on our new colors and products that will launch about two years from now. The process starts with the tracking of trends and trend forecasting. We add our own assessment of what will become popular based on our internal market analysis and field feedback. In the next step, we add the unique Hakwood look and feel to our aspiring new products. And then we need a lot of patience. It takes time before the colors are just right and then more time as we enter the phase of testing for the appropriate certificates. That our R & D Lab already tries to live in 2018, is not an moment too soon.